10 December 2025
A Message from Matt Ryan, CEO of iFLY
To our iFLY family around the world,
Every day, I have the privilege of witnessing something extraordinary—not from a boardroom, but from the flight chamber floor. I see first-time flyers step into the wind with a mix of excitement and nerves. I see children light up with confidence. I see parents laughing like children again. And I’m reminded why we do what we do.
At iFLY, we are not merely in the business of indoor skydiving. We are in the business of delivering pure joy, building genuine confidence, and bringing people together through the shared, unforgettable experience of human flight.Our Commitment: Making Flight Accessible to All
The dream of flight is truly universal. It transcends age, language, and geography. It’s an aspiration we have all imagined at some point.
Our mission at iFLY has always been simple: to make that dream accessible to absolutely everyone.
This commitment means consistently creating an experience that is:
● Safe and welcoming for every first-time flyer
● Thrilling enough for repeat guests and enthusiasts
● Inclusive for families, children, and people of all abilities
● Consistent across every iFLY location around the world
Whether you are flying in London, Dubai, Sydney, or elsewhere, our dedication to delivering an unforgettable experience that exceeds expectations remains unwavering.The Power of Your First Flight
There is nothing quite like watching someone experience indoor skydiving for the very first time. It is a moment of pure, visible transformation—from initial hesitation to complete confidence, from uncertainty to unadulterated joy. And it happens in seconds.
For children, it can spark a lifelong passion for adventure. For adults, it can reignite that vital sense of wonder. For everyone, it is a reminder that we are capable of so much more than we sometimes realise. That is why we do this.Safety and Trust: The iFLY Foundation
None of what we achieve truly matters without trust. From day one, safety has been at the core of iFLY. It is not simply a priority; it is part of our operational DNA.
Our teams globally are trained to the highest possible standards, our wind tunnel technology is continuously evolving, and our commitment to continuous improvement is absolutely unwavering. When you step into an iFLY tunnel, you can trust that you are in the best hands in the industry.Our SOAR Values
We live by our foundational SOAR values, which guide every interaction and operation at every iFLY centre:
● Safety – always first
● Outrageous Passion – for our guests and each other
● Accountability – in everything we do
● Respect – for every flyer, every time
Built for Connection: The Ultimate Family Experience
One of the achievements I am most proud of is how iFLY brings families together.
In a world where time is scarce and digital distractions are everywhere, indoor skydiving at iFLY creates a precious moment where everything else fades away. You are not looking at your phone. You are not thinking about work. You are simply present—with your children, your parents, your friends—sharing something truly real.
I have watched families walk in as mere spectators and walk out as enthusiastic storytellers, already reliving the experience together. That is the magic of what we deliver.Looking Ahead: The Future of iFLY
As we continue to grow, our focus remains crystal clear: expand access, elevate the experience, and continue delivering on our promise to every single guest who walks through our doors.
We are investing in new locations, new technologies, and new ways to make the experience even more seamless and memorable. But at the heart of it all, one thing will never change—the exhilarating feeling you get when you fly with iFLY.Thank You
To our customers around the world—thank you.
Thank you for trusting us with your time, your celebrations, and your memories. Thank you for bringing your families, your friends, and your sense of adventure. And thank you for being a vital part of the iFLY story.
If you have not flown yet, we cannot wait to welcome you to the wind tunnel. If you have, we look forward to seeing you again.
Because at iFLY, the dream of flight is not just something we talk about— it’s something we deliver, every single day.
See you in the wind.
Matt Ryan
CEO, iFLY
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