22 June 2026
Let’s be honest: planning a British summer holiday is a bit like playing roulette. You’re constantly weighing up the odds of a sudden downpour against the dread of the kids staring at their screens for six weeks straight, muttering that they’re bored.
Add to that the sheer cost of keeping a family entertained these days, and it's enough to make any parent want to hide under the duvet until September. But this year, UK families have been thrown a massive lifeline to make experiencing indoor skydiving and other top attractions much more affordable.
What Is the Great British Summer Savings Scheme?
The government has launched a temporary VAT relief scheme specifically designed to make family days out more budget-friendly. From 25 June to 1 September 2026—a tidy window that perfectly covers the school holidays—VAT is being slashed from 20% down to just 5% on qualifying family-friendly activities, entertainment, and children's meals.
Pass the Savings On: What iFLY Is Doing for Families
At iFLY, we didn't need to think twice. We know how precious summer holiday budgets are, which is why we are passing the full 15% VAT saving directly on to our customers.
When the scheme kicks off on 25 June, our prices will drop across our UK centres to reflect the lower tax rate. If you've been waiting for the perfect excuse to gather the troops and try something completely out of the ordinary, this is it. You get the exact same adrenaline-pumping, gravity-defying experience, but with a much friendlier price tag.
Why Indoor Skydiving Is the Ultimate Summer Solution
If you've never stepped foot inside a vertical wind tunnel, you might wonder what all the fuss is about. Indoor skydiving gives you the exact sensation of free-falling from an aeroplane at 12,000 feet, without the terrifying jump or the need for a parachute.
It also happens to solve three of the biggest summer holiday headaches in one go:
1. 100% Weather-Proof Family Fun
No need to obsessively check the BBC Weather app. Rain, wind, or a sudden British heatwave—it’s always blue skies and perfect flying conditions inside the iFLY wind tunnel.
2. A Proper Workout in Disguise
Flying forces you to use core muscles you didn't even know existed. It improves balance, builds core strength, and burns a serious amount of energy. The kids will be thoroughly exhausted by bedtime, guaranteed.
3. Unrivalled Bragging Rights
Forget standard soft play or another trip to the local cinema. Flying in a wind tunnel is a core memory that the kids will be talking about well into the autumn term.
Multigenerational Magic: From Ages 3 to 103
Finding an activity that keeps a tech-obsessed teenager happy while remaining safe for a toddler and accessible for grandparents is usually an impossible task.
That’s what makes iFLY indoor skydiving so unique. Our experiences are fully inclusive and open to anyone from ages 3 to 103. Because there’s no jumping, no impact, and your dedicated instructor is with you every single second, it is incredibly gentle on the body while still delivering a massive thrill.
Imagine the family photo album this year: Grandma zipped up in her flight suit and goggles, grinning from ear to ear as she hovers mid-air, while the grandkids cheer her on from the viewing gallery. That is how you make proper summer memories.
Book Your Summer iFLY Flight Today
The 15% VAT saving runs strictly from 25 June to 1 September 2026 across all our UK locations—including our brand-new Birmingham tunnel at the NEC! Spaces fill up incredibly fast over the school summer holidays, so don't wait for the rain to start. Check flight availability and view our discounted summer prices today.
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